The newly re-designed Freeview app is where Australians can access all the free-to-air broadcast content available on every network, live or on demand.
Following a competitive pitch process,We were tasked with defining the right message to take the new app to market. Inspired by the notion that Freeview helps you find the best programming from last night or last decade, we settled on the key proposition that “There’s Always a Good Time” to Freeview. And then we set about wrapping that in a relatable, light-hearted creative package.
Produced between lockdowns, we assembled a first-rate cast and crew and, following a dream shoot, delivered a highly memorable campaign…
Executive Producer-Director – Andrew Marsh
CEO – Bridget Fair
Product Marketing & Audience Manager – Will McKinnon
Producer – Michelle Cotterill
Director of Photography – Evan Papageorgiou