Following a competitive pitch process, we were tasked with defining the right message to take the newly re-designed Freeview app to market.
Inspired by the notion that Freeview helps you find the best programming from last night or last decade, we settled on the key proposition that “There’s Always a Good Time” to Freeview. And then we set about wrapping that in a relatable, light-hearted creative package, delivering a highly memorable campaign.
CREDITS: Marshlandia: Writer | Producer | Director | Editor – Andrew Marsh Producer – Michelle Cotterill Director of Photography – Evan Papageorgiou
Freeview Australia: CEO – Bridget Fair Product Marketing & Audience Manager – Will McKinnon