Created during the Covid-19 lockdown, this project started with a brief to localise a US TVC and extended to social videos and stills for use in social ads.
The entire campaign, featuring real Aussie customers, was shot within a 2-3 hour window for each customer, by a one-person crew in mask and gloves, under restricted social-distancing conditions.
The project was turned around in a few short weeks, including virtual management of a multi-national approval process.
TVC:
SOCIAL VIDEOS:
SOCIAL ADS:
CREDITS
Executive Producer-Director | DOP – Andrew Marsh
GoDaddy Australia:
Marketing Director – Suz Mitchell